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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Small Talk Networking
Friday
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September 
27
 at 
7:00pm
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Small Talk Networking

Small Talk Networking is one of those essential life skills that everybody needs to learn. There are many different networking strategies and you should learn which ones suit you best, but there is one thing that applies to all of them; they all require small talk. The old-fashioned idea of "if you can talk, you can market" has given way to "if you can talk, you can network". Today, it's more important than ever that you learn the art of small talk.

What are small talk opportunities? These are the topics and subjects that people are willing to talk about in social situations. You can take this as the perfect medium to test the waters of a new relationship or company. The reason why this works so well for networking is because the lines of communication have been opened up naturally.

If you've never been involved in networking before, you may not be quite sure what to expect. Small talk can be a bit nerve wracking at first, as you don't want to look stupid by trying to initiate the conversation in a normal way. Small talk, in fact, can be one of the most powerful ways to build your personal and professional relationships, especially in business networking.

At first, start small talk. You will want to find out what people are talking about and how they are thinking. If there are certain things about your business or your company that interests someone, make note of them and include it in your conversation. It might even be helpful to follow up with these people afterwards. This way, you both get something out of the interaction.

Of course, keep it short and sweet. Don't try to impress anyone by talking for hours about business. This is definitely not the way to go. Even though it may be fun to talk about your products or services, try to keep the conversation light and friendly. Even if you can't necessarily agree on everything, keeping the conversations positive will help you get a lot more done during those few hours.

When you do talk, try to think about the other people you are networking with as well. Don't be afraid to compliment others on their skills and their appearances. At the same time, you should also not shy away from pointing out people who may be better than you or worse than you. Either way, this will be a great addition to your network.

Of course, this doesn't mean that you shouldn't be complimented in return. In fact, it's probably best if you never do give someone a compliment. The best way to put it is that small talk should only take place when there is no pressure or when the other person is not interested in reciprocating. In other words, if you are talking to a group of friends, you shouldn't talk over everyone else, and you should definitely avoid asking someone out unless they have an immediate answer for you.

Now that you understand networking and small talk, it's likely that you have a better idea of what goes into the process. It's important that you stay aware of your actions so that you don't say something offensive or make an unwanted advance. In general, you should never take any business networking seriously if you don't intend to build a long-term relationship. If you do intend to go the networking route, try to pick someone who has a similar level of interest in your own business and that can be a good business contact as well.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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